Sales videos are a tool for promoting products or services that help attract potential customers, present the product in a favorable light, and encourage purchase. These videos focus on demonstrating the benefits and unique features of the offering, addressing customer problems, and creating an emotional response. They include a clear call to action directing viewers to the next step, whether it’s making a purchase, signing up, or requesting more information.

Categories of sales video content:

1. Product Demo Video: Shows the features and benefits of a product or service in action. These videos often include demonstrations of usage and specific features that address customer problems.

2. Explainer Video: Briefly and clearly explains how a product or service works, how it solves a problem, and why it's important to potential customers. Often includes animation or graphics to visualize concepts.

3. Testimonial Video: Provides reviews and success stories from satisfied customers. These videos create social proof and increase trust in the product or service.

4. Comparison Video: Compares the product to competitors, highlighting its advantages and differences. This helps potential customers understand why your product is better.

5. Case Study Video: Shows a real example of successful use of the product or service. It may include interviews with customers and demonstrations of results.

6. Tutorial Video: Provides instructions on how to use the product or service, helping customers better understand its features and how to use it most effectively.

7. Promotional Video: Contains an advertising message and often includes special offers, promotions, or discounts to encourage viewers to take action.

8. Company Introduction Video: Introduces the company and its values, creating a positive first impression and establishing trust.