Testimonial Video consisting of interviews and B-roll footage, includes two key elements:
Interview
Introduction: Introduction of the respondent (name, position, connection with the product or service).
Main Content: Personal review of the product or service. The respondent shares their experience, describes the problem, the solution, and the results achieved.
Conclusion: Recommendation and call to action (e.g., how to contact the company or where to purchase the product).
B-roll Footage
Demonstration: Recording of additional materials, such as the process of using the product, its features, and characteristics. These can be scenes of the product being used in real conditions, details of its operation, or visual examples.
Context: Additional shots that help create a context for the review, showing the environment in which the product was used and visually supporting the respondent's story.
The interview focuses on personal impressions and recommendations, while B-roll footage visualizes and emphasizes these reviews, creating a more complete and convincing representation of the product or service.